Greenspoon Marder Counsels Vanderbilt Name, Image, and Likeness Collective

Dec 1, 2022

Orlando, Fla. – December 1, 2022 – Greenspoon Marder is pleased to announce that the firm is counseling and representing the Anchor Collective, a “Name, Image, and Likeness” (NIL) collective dedicated to supporting Vanderbilt University athletes. The Greenspoon Marder team advising the Anchor Collective includes attorneys Ellis Marder, Bruce Siegal, Ahmand Johnson, and Richard Giller. Mr. Marder was integral in the client development with the Anchor Collective, drawing on relationships and experience from his time as a Division I student-athlete.

The firm was retained to negotiate and review the marketing and sponsorship agreement from 2023-2024, as well as draft the NIL player agreements. Most importantly, our attorneys played an instrumental role in launching Vanderbilt’s NIL collective in general—which launched as of last week.

Led by a group of alumni, donors, and fans, the Anchor Collective was established to provide student-athletes with first-rate NIL opportunities and fan access to personalized experiences such as meet-and-greet sessions, limited-edition merchandise, and events, with the teams they support. With an initial focus on football, baseball, and basketball, the Anchor Collective hopes to expand to all sports.

“I am thrilled to have initiated and solidified this opportunity for the firm and look forward to helping bring this model to other universities across the country. Being a former Division I student-athlete myself, I believe it is crucial to protect the legacy of each athlete and provide opportunities that will help them grow professionally and personally,” said Mr. Marder.

“As a former student-athlete as well, I understand that there are a handful of added academic-and-personal responsibilities that come with that role. Therefore, I commend the Anchor Collective for not only generating multiple opportunities for their student athletes presently, but by doing so safeguarding their futures as well,” said Mr. Johnson.

Greenspoon Marder’s Entertainment & Sports practice group provides multidisciplinary and innovative legal counsel to clients in the entertainment and sports industries across the United States. Our team serves as trusted advisors to creatives, athletes, and business professionals in the sports and entertainment industry. We counsel clients in name, image and likeness rights, entertainment talent negotiations, providing outside general counsel services and assisting companies with corporate structuring, financing, operations, sales and acquisitions, trademarks, copyrights, employment advice, record contracts, music and book publishing, and we have extensive experience negotiating multi-million-dollar licensing, branding and media deals.

About Greenspoon Marder

Greenspoon Marder LLP is a full-service law firm with over 225 attorneys and more than 20 office locations across the United States. With operations from Miami to New York and from Denver to Los Angeles, our firm attracts some of the nation’s top talent in key markets and innovation hubs. Our core practice areas include Real Estate, Litigation, and Transactional Services, complemented by the capabilities of a full-service firm. Greenspoon Marder has maintained a spot on The American Lawyer’s Am Law 200 as one of the top law firms in the U.S. since 2015, and our goal is to provide exceptional client service by developing a thorough understanding of each client’s business needs and objectives in order to provide strategic, cost-effective solutions.

MEDIA CONTACT

Natalie Villanueva, Director of Marketing
954.333.4308 | [email protected]

This Greenspoon Marder LLP Client Alert is issued for informational purposes only and is not intended to be construed or used as general legal advice nor a solicitation of any type. Please contact the author(s) or your Greenspoon Marder LLP contact if you have any questions regarding the currency of this information. The hiring of a lawyer is an important decision. Before you decide, ask for written information about the lawyer’s legal qualifications and experience.

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Greenspoon Marder Counsels Vanderbilt Name, Image, and Likeness Collective

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